The inside scoop on ‘Think Different’

If you have a little time (and tolerance for clunky writing) go read Forbes’ The real story behind Apple’s ‘Think Different campaign. The piece is written by Rob Siltanen who was the creative director & managing partner at TBWA/Chiat/Day. He not only pitched ‘Think Different,” but also wrote the rough draft of the script that became the iconic commercial.

“When the ‘Think Different’ campaign launched, Apple immediately felt the boost despite having no significant new products. Within 12 months, Apple’s stock price tripled.”

Remembering Steve

Apple is sharing some of the more than one million memories, condolences and thoughts emailed to rememberingsteve@apple.com. It’s a sweet and moving tribute to the Apple founder.

The Internet mourns Steve Jobs

Eternal Flame from xkcd

Like the rest of the Internet we are saddened by the death of Steve Jobs and our hearts go out to the people of Apple and all those who knew Steve. We know all too well the pain of losing a leader too soon.

The Internet in mourning is a strange and beautiful thing, from homepage homages (Wired, BoingBoing, Panic) to great infographics to touching remembrances.

But, I really like the xkcd comic at the top of this post, especially the title text “There's always the hope that if you sit and watch for long enough, the beachball will vanish and the thing it interrupted will return.”

And then there’s this. Which is not an homage, but a commercial from my favorite Apple campaign. I still have one of the print ads that featured Bob Dylan from this campaign pinned above my desk at home.