Facebook’s Graph Search is supposed to be a great way to connect you with others on Facebook, to find information, and explore something new. Users can search by location, Likes, businesses, interests, or many other things. Results can also be refined by a number of different options based on what you search for. The idea behind Graph Search is great, but the reality leaves something to be desired at the moment.
You can do searches for things like:
- Images taken in Minneapolis, Minnesota
- Photos I Like
- My friends who like Apple
- My friends of friends who work at Google
- Microsoft employees that like Apple Inc.
- Restaurants people who like Star Wars like.
- Favorite movies of people who like Mystery Science Theater 3000
- Facebook employees that are single and are under 30 years old and that live in Arizona and like Cats
- My friends over 50 years old who like Anime and Justin Bieber
- Photos of my friends who work at The Nerdery
As you can see, the searches can be pretty basic, or you can get oddly specific in your searches.
From a business perspective, Graph Search could be a great way to get additional exposure of your company, product or band. Finding local events, new restaurants to try, and things to buy based on friends recommendations is a huge opportunity; as long as users are checking in, rating things and talking about your business. Continue reading Should You Be Worried or Excited About Facebook’s Graph Search?