Tag Archives: Research

Do smart people drink more?

As you know the Bottle Cap is an integral part of Nerdery Culture. So you can understand why the People of class drink alcohol post over on Discovery’s blog caught our attention. If you take a look at this chart that shows that the smarter the you are the more likely you are to consume alcohol, you’ll see why were posting this here.

Go read the entire post for more graphs that control for other variables including education, gender, religion, and geography. Then, make sure to jump to the comments to read all kinds of crackpot theories and accusations.

Power to the People: UM’s Wave 4 Study on Global Social Media Use

Universal McCann’s Wave 4 research on global social media use is an eye-opening read for both social media users and the people who try to make money off of social media.

What I found most surprising is that while sharing photos, videos, and thoughts has not slacked off at all, the way people are sharing is changing. Where blogs, sharing sites like Flickr once dominated, people are now turning to social networks like Facebook to share.

Other surprising finds? With only 70% Internet penetration, the US falls behind the Nordics, Korea, Australia, Canada, and Japan. And, just because numbers like this are fascinating, of the 96 million active Internet users,

• 63.7 million are blog readers
• 31.9 million are bloggers
• 57.8 million actively manage a social network profile
• 79.9 million are video watchers

You can take a look at the slides below, or download a pdf of the study.