Yeah, we’re not going to lie we’re pretty pumped about The Pioneer Press’ story about us in yesterday’s paper. Have you read it yet? You should. Sure you’ll see all the usual Nerdery subjects (Luke, Mike, and Mike) but you’ll also see what our partners at Zeus Jones and Balcom Agency have to say about us.
P.S. (that’s Jon rocking the headphones in the big picture)
Earlier this week Julio Ojeda-Zapata had an article on using Twitter for business in the St. Paul Pioneer Press. In the article Ojeda-Zapata asks if Twitter is a channel that businesses should explore. In the article Ojeda-Zapata also presents three Minnesota businesses using Twitter, including Fallon’s @_S_A_R_A_H_ campaign for the Sci-Fi Network (check out that slide show presentation by Aki Spicer, Fallon’s Strategic Planner, it’s some good stuff).
It seems pretty obvious why a business would want to use Twitter. It’s direct, immediate contact with customers or potential customers. Even more than that, it’s a contact that the customer chooses, giving the business a chance to stay top of mind for as long as a person follows them, depending on how frequently they Twitter.
Anyway, the more interesting question here is why would people want to follow a business on Twitter?
For some reason being marketed to by tweet seems more invasive than e-mail, and yet when I looked through the list of twitterers I follow, I found a few businesses. However, I never feel as though I am being marketed to. In fact, a lot of the time these businesses (I like to follow publishers) are providing links to content I find interesting.
For me, I think (I just started thinking about this right now), I choose to follow businesses in industries I am passionate about (book publishing). Or I follow them for purely selfish reasons (see Amazon MP3, because I do need to know when Elton John’s “Madman Across the Water” is on sale for $3.99).
So here’s my questions to you, oh faithful readers:
Do you follow any businesses on Twitter? How do you choose which businesses to follow and which ones not to follow? What are you looking from a businnes’ Twitter feed?
