Some people find banner ads maddening, sometimes with probable cause. Some are conditioned to never ever click a banner ad, but with the right design you can get them to have a look. And we can help. RSVP at http://www.nerdery.com/banners to check out one of our two free webinars on banner ads – Tuesday August 31 at 10:15 a.m. Central and Thursday September 2 at 3:15 p.m. Central.
We’ll address two primary kinds of banner ads: those designed as a call to action (the ones that beg to be clicked, made to drive traffic) and those that just sit pretty for the sake of brand awareness. We’ll cover development best practices favored by media service providers and the standards of rich media service providers regarding tech specs, sizes, bells and whistles.
If you want your banner ad to really make a scene, we can make that happen – but buyer beware that placement costs rise, as do risks of being more distraction than attraction to some online consumers voting with dollars of their own. Maybe a game is the right play for your banner, but maybe not. Nerdery developers are good at weighing in on what will work, and really good at working directly with media and rich media service providers to implement the ideas of our agency partners.
Good seats (of your choosing) are still available, please RSVP.
Facebook is reducing the width of custom profile tabs to 520 pixels (down from 760). If you’ve created a custom tab (think landing page of a Facebook app) it’s gonna get 32% slimmer next week.
Imagine if someone came along and lopped off “are a-changin’” from the headline of this post. Bob Dylan and I would be pissed about losing context and leaving you hanging like that. Now, picture that Facebook tab you so lovingly designed, and imagine watching helplessly as that awful Leatherface severed it by one-third with his chainsaw. How does it feel?
Words and images, if not cut off, may be scrambled instead. Clickable links might lose their interactivity. Scary stuff.
Obviously, from here forward we’re building within the 520 frame, and we’re ready to help you adjust existing Facebook tabs – whether we developed the original or not. So fear not, agency partners and clients. The Nerdery will protect you from Leatherface.
Website teaches kids not to get suckered by ads. This reminds me of the girls I nannied for while I was in college. They begged for some Chips Ahoy cookies of some sort because there was supposed to be a party in each bite. “Uh, there’s no party in my mouth,” one of them said upon tasting the regular old cookie. She was crushed.
If you missed last week’s Agency Primer about gaming & advertising, there’s no need to worry you get an extra life right here. We’ve got video and the slide deck from our one-hour conversation with SnowOwl Studio, a game design company on the topic of gaming as advertising. Some of the things covered in the presentation include:
10 reasons gaming is good advertising
Who’s playing: an overview of modern gamer demographics
A survey of gaming platforms and their relative development costs
Why digital agencies aren’t ready to lead: “Digital agencies are having a ton of fun experimenting with ideas, technologies and strategies to find new alternatives superior to obsolete ways of doing marketing. That’s what they do best. The problem is, this is the only thing they are doing.” (make sure you check out the 78 comments)
Over at AdvertisingAge Frank D’Angelo celebrates the 15th birthday of digital advertising. In the article D’Angelo explains how they were tasked with creating some sort of graphical ad unit to explore the new medium, specifically to create ads for HotWired, the first commercial web magazine.
If it helps you set this story more firmly in history one of the initial six companies to jump into the uncharted digital advertising waters was Zima. Oh, 1994 were the good old days weren’t they? (The other five were MCI, Volvo, Club Med, AT&T, and 1-800-Collect).
Read the article to find out what two words of copy managed to generate a 78% click-through rate on one of those ads.
Everyone who works in the interactive/digital marketing space is sort of fluttery with anticipation and hope today. Why? Because of two studies released this week pointing to a huge increase in the interactive space over the next five years.
Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase.