Tag Archives: Colle+McVoy

Take Me Fishing.org wins Bronze Anvil Award

We’re pleased as punch to tell you Take Me Fishing.org received a 2009 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program.

That’s a mouthful, ain’t it?

Take Me Fishing.org was a website we built with Colle+McVoy for the Recreational Boating and Fishing Foundation.

We raided the tackle box to create a social media mash-up of apps already attracting an online audience – including YouTube, Google Maps, RSS feeds, and blogs – to give visitors a familiar experience and build community through a sort of Facebook for fishers. Users share the secrets of favorite fishing spots by uploading locations to Hot Spots, a Google Maps app.

Countless graphics and layouts designed by Colle+McVoy were created for more than 2,500 pages of content, backed by a database of more than 12,000 boating and fishing locations across the U.S., a comprehensive “Fishopedia” resource of fishing–related information.

Learn more and listen to the nerds talk about how we helped Colle+McVoy build this award-winning site.

Friday Links: On CSS, Information Architects, and MacGyver

Read, Write, Web has a great post about a study that has found casual Internet use is good for kids. If you’re so inclined you can read the report, Living and Learning with New Media.

I really liked the 37signals piece on Defensive Design and anticipating where your customers/clients might slip-up and designing so that when they do slip-up it doesn’t have serious repercussions.

Ad Freak is enamored with Colle + McVoy’s new take on the Minnesota Lottery drawings.

The 90-9-1 Principle is about how users tends to participate in online social communities. The overarching theory is that 90% of the people lurk, 9% will add to something already created, and 1% actually do the creation. Interesting reading. [via]

Three Minds asks what’s next for Information Architects?

Web Controversy of the Week: Moms vs. Motrin. I don’t know about you, but I love this kind of stuff. It fascinates me on so many levels. First of all, I am surprised that people are paying such close attention to Motrin’s Web site. Second, I think this is a lesson in how fast a community can organize, especially when you piss off the moms. Third, it gives anyone who works in or with the media a real-life example of how to deal with a very public backlash against you.

It’s Friday, have a little fun, watch 100 movies spoiled in under five minutes. Warning, there are spoilers. This reminds me of that one Threadless t-shirt (sadly, it’s sold out).

Feeling a little MacGyvery? Try to make your own speakers using a few paper cups and some ear buds.

Speaking of, the Vitamin piece “Tables: The next evolution in CSS Layout” compares Web designers to modern-day MacGyvers.

Okay, I saw this all over the Internet this week, but it took me until like the sixth mention to actually watch the video. It’s a viral marketing video for Guitar Hero featuring a a kid playing “Prisoner of Society” by The Living End on his bike. You have to watch to understand it. It’s pretty cool (even if it is a big ol’ advertisement).

So what were you reading on the Internet this week?