Tag Archives: branding

Friday Links: Would you ever let your widows and orphans hang?

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Great Scott! Things sure look different around here

Welcome to Nerdery Interactive Labs. Super sweet, isn’t it?

If you’re one of those who is afraid of change, don’t worry. Same great nerds, new great look. It’s still us, just with a shiny new name and brand.

Nerdery Interactive Labs, or still The Nerdery, is the name we’ve given to the division of Sierra Bravo that partners with ad, design, and marketing agencies to build amazing things for the web.

You might not know this but we started from humble beginnings. Just three programmers who integrated legacy systems with the web, as our company grew so did our capabilities. We found that more and more we were uniquely suited to partner with agencies to bring their ideas to life on the web.

As you probably know, if you’ve been reading some of our media coverage, we’ve grown like crazy this last year. Since our partner program has become such a large part of our business we decided to give it its own name and identity. And you’re looking at it, kid.

The Nerdery doesn’t change who we are or what we do. It just gives us a name, look, and feel that’s more fitting of a web development company working with creative agencies.

Go take a look around. I highly recommend checking out our work and then when you’re done with that, the Periodic Table of Nerdery (which is my favorite part of the new site).

So what do you think. Pretty cool?

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Filed under Nerdery Culture

Friday Links: Three stories you should be paying attention to

We’ve had so much going at The Nerdery we haven’t posted any Friday Links. We’re still pretty busy, but there have been a few stories popping up that really deserve your attention:

  • If you have not been following the fall-out from Tropicana’s new packaging, you’re missing out. The new packaging is being blamed for 20% drop in Tropicana sales. It’s a study in consumer behavior and brand loyalty.
  • Today’s Future Tense, talks about how the Internet has “shattered” advertising, by giving consumers a new way to gather information on goods and services. It’s a thought-provoking listen and well worth a couple of your minutes.
  • And finally, it appears as though Google is in talks to buy Twitter. Wowee! There’s never a dull moment, is there?
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Delivering Happiness, Zappos keynote at SXSW

Yesterday, Tom O’Neill sent out a tweet encouraging all the the nerds to take a gander at Tony Hsieh’s slides from his SXSW keynote. There’s also a very cute graphical representation of his speech you can look at.

I thought I’d post it here for all our readers. It’s probably one of those things we can all learn from. It’s about more than Zappo’s magical customer service (and it is magical, I know this from experience), it’s about branding, corporate culture, and vision. Take a look, I guarantee you’ll learn something.

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Friday Links: On the color of 2009, ballancing billable hours & creativity, and my cruel cubemate

Before we get to the this week’s link roundup. I thought I’d post this bit that I saw on a few blogs of Louis CK on Conan O’Brien about how everything’s amazing and nobody’s happy.

So what were you reading this week?

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