Tag Archives: Apple

Interactive Primer: The iOS5 game changers

Our lead mobile developer, unabashed Apple fanboy, and early adopter of all things iOS, Jon Rex went to Apple’s latest unveiling and came away from the Worldwide Developers Conference with more than what was publicly revealed in the keynote. Will he tell all at our next Interactive Primer webinar? No. He wants to be invited back to WWDC.

However, we want to cordially invite you to hear his take on what game-changers are coming to your world with iOS5. RSVP for our two free webinars, Tuesday, June 14 at 10:15 a.m. and Thursday, June 16 at 3:15 p.m.

Rex is stoked to work and play with iOS5 – what with the Twitter integration and the enhanced notifications; the geo-fence driven reminders and the PC-free synching; Lion and iMessage and iTunes Match – oh my. And don’t even get him started on iCloud. Actually, do. But you could ask him to recite all 250 new features for Lion, or to go off on the simultaneous auto-synching of music and photos and everything to iPhones, MacBooks, and iPads. . . it’s almost too much, but we’ll fit it neatly into a 45-minute webinar, twice even, on June 14 and 16. RSVP today!

Filed under Agency Partner, Events

Lions, iClouds, and new notifications, Oh My!

Did you miss the Keynote from WWDC 2011? Don’t worry, you can watch it on Apple’s website If you just want to get to the good stuff without all the hand-clapping and hooha, Engadet has all the details on iOS 5 including: new notifications, the volume up button now works as a camera shutter button, and cable-less synching and Gizmodo has the lowdown on what’s new in OSX Lion including: Airdrop (which is already dubbed the ‘dropbox killer’), Mission Control, and Launchpad (which has absolutely nothing to do with Launchpad McQuack).

This whole iCloud business looks pretty slick though I had my fingers-crossed for a new iTunes. What are you looking forward to? Or did this keynote just put you to sleep?

Filed under Technology

Rapid Reaction: iPad 2 announcement

If you haven’t been glued to your tech twitter feed, blog feed, live stream from engadget or Macworld, Apple released details of the iPad 2 starting at noon CST. While the next 9 days until the March 11 release date will be covering all the great new tech specs, a couple things stood out to us.

The numbers
Apple usually starts these presentations with a hearty pat on the back for themselves where they state numbers, tell you how magical the products are, and occasionally diss the competition (there was more than one dig at Android tablets). A couple telling stats were that 100 million iPhones have been sold and 15 million iPads have been sold. Add that to the fall 2010 estimate that 45 million iPod touches have been sold and you have over 160 million iOS devices in the hands of consumers. Regardless of your opinion Flash, an audience of 160 million is too big to ignore. You don’t have to abandon Flash – it adds a lot of great value to websites – but it’d be wise to start having alternative content for those without it.

Android phone sales have been no slouch either, and Google is doing great things. This begs the question, “Does your website work on these mobile devices?” Here at The Nerdery we are well equipped to do HTML5 targeted websites and mobile targeted websites, and we want to help.

The iPad 2
The iPad 2 is 33% thinner, has a dual core processor that is twice as fast, 9x faster graphics performance, and has video cameras. You can read up on all the tech specs at http://www.apple.com/iPad. One of the things that really stood out is the HDMI out and video mirroring. We’ve done presentation apps here at The Nerdery which allowed sales representatives to give very interactive presentations at conference booths or even in smaller settings. Getting video out has always been difficult to say the least. Now, with the iPad 2, you can have a monitor mirroring everything for you so potential customers can ooo and ahhhh at your next great app that is displayed on a projector or HDTV.

In terms of utilizing the full, unbridled power of the iPad 2, we’ve  got your back. When The Nerdery went to WWDC in 2010 and the Apple engineers said, “You should really adopt these certain programming practices. We can’t say why, but just do it.” We listened. We always follow the best and recommended practices in programming, and we’re ready to hit the ground running. Apps we’ve built in the past should run faster, and apps going forwards will be faster as well.

iOS 4.3
Apple also rolled out a peek of iOS 4.3. We’ve had several devices running iOS 4.3 here for what seems like ages. We’re ready for the new iOS and are comfortable with all the new changes and fixes in this build. One thing to note is Airplay. Take the scenario where, on your new, important, client site, you have a HTML5 video embedded. A user comes along, sees the video, and wants to AirPlay it to their HDTV to show off your cool important client site video to their friends and family. We have the know-how to make this happen.

While the iPad 2 is cool, and lots of new things are coming, it doesn’t flap us unflappable, unstumpable Nerds. We’re always on the cutting edge and we’re ready to help you out.

Filed under Technology

The making of 1984

It’s Superbowl week in America. This is the week where NFL fans and advertisers (the people who work in and around advertising) get all wiggly and giggly with anticipation. The game! The commercials! The episode of Glee afterwards. . . oh wait, that last one’s just me.

When it comes to Superbowl commercials, Apple’s iconic “1984″ commercial set the bar. Or as Steve Hayden said in his AdWeek piece about the spot, “[the commercial] established that venue as the platform for big, new branding campaigns from all sorts of advertisers—beer, cars, soft drinks, dot-coms, you name it.”

Hayden, who was a Senior VP and Creative Director at Chiat/Day in 1983 worked on the commercial. In the article he talks about the creative brief the agency was given, how close the commercial came to not even being made (twice), and the marketing campaign Jobs ordered after he first saw the commercial. It’s an interesting look not only into the advertising industry, but the making of an icon.

Here’s the commercial, in case you’ve never seen it (is that possible?)

Lion & Facetime & MacBook Airs, Oh My!

Here’s my nerdy confession of the day: For some reason during the Apple Keynote, I got goosebumps when ol’ Steve said “and there’s one more thing.” It was a physiological response that I had no control over. I waited breathlessly for him to whip out that MacBook Air and show that it had an articulated screen that you could turn around and lay flat on the keyboard making it a true Mac/iPad hybrid. I was sorely disappointed when that didn’t happen.

So what did we get? A new super thin, super duper MacBook Air; iLife 11; Apps and an Apps Store for the Mac; and Facetime for all! (Facetime always makes me think of The Jetsons and Apple is totally missing the boat by not getting Cosmo Spacely of Spacely Sprockets to be the official spokesman for that feature).

Here’s what the pundits had to say about today’s announcements. What did you think? Are you eagerly awaiting the summer release of OS X Lion?

Filed under Technology

Apple announces much more than music at music event

itunes10

I’m not sure if it’s genetic or if I’ve been socialized to do this, but there’s something about a Steve Jobs’ presentation that turns me into a barely-verbal toddler. With every product he announces I shout “me want that” just like my nephews used to when they were toddlers and watching any commercial that featured brightly-colored plastic junk. So yes, new iPods, new iOS, new iTunes (with a new logo that ditches the CD), Ping a music social network, and a new appleTV. So much stuff. . . here’s what all the pundits are saying already.

Filed under Technology

Friday Links: Happy 4th of July Weekend edition

Filed under Links

Agency Primer: HTML5, CSS3, the Future & You

html5css3
We’re firing up the DeLorean and loading up the Flux Capacitor for our next Agency Primer, where we’ll give you a nerds-eye, back-to-the-future view of HTML5 and CSS3. We’ll debunk some of the HTML5 myths coming out of the ongoing Apple/Adobe conflict, talk about what the future holds in HTML5 and CSS3 and talk about how you can save money and improve user experience using these technologies today using progressive enhancement so you don’t leave those poor IE users out in the cold.

RSVP for Tuesday, June 29 at 10:15 am Central or Thursday, July 1 at 3:15 pm Central.

Playing the parts of Marty McFly and Doc will be The Nerdery’s Brian Litzinger and Matt Tonak. They will address the immediate and the long-term benefits of using HTML5, including what creative directors and designers need to know about progressive enhancement.

In this one-hour webinar we’ll cover:

  • What HTML5 is, and what it is not
  • Immediate benefits of HTML5 & long term benefits
  • How can I take advantage of HTML5 _now_ with progressive enhancement
  • What creative directors and designers need to know about HTML5
  • How you can save money with HTML5

RSVP today!

iPad: Magical & Revolutionary?

iPad

So the much anticipated Apple tablet has been revealed to the world, and as with most any Apple product about half the people have already dubbed it the iDud and about half the people are fingering their credit cards ready to complete their transaction.

What’d you think?

The word magical seems a bit much. I’m not sure what a gadget would have to do at this point to seem magical, but I’m pretty sure the presentation of that magical device would not include spreadsheets (really, Apple).

The usual suspects have already started rolling in with their hands-on experiences (Gizmodo, Engadget, and ArsTechnica), and menstruation jokes overtake Twitter, but none of it feels magical or all that revolutionary yet.

As with most devices of this ilk, I always wait for the nerds and the fans to provide the real context. On its own a gadget is not magical, it’s what people can do with that’s magic. So far no magic, but that might be only a matter of time.

As a booknerd, I was really excited to hear about the e-book (or iBooks I guess they’re called now) functionality. I thought perhaps Apple could make me eschew books the way the iPod made me stop buying CDs and switch to downloads. So far, no dice. If there’s no multi-tasking or, that I saw, no way to annotate the iBook, I see little sense in switching since I’d still need a paper and pen to make notes. At least it looks better than the Kindle, right?

What’d you think? Are you lining up to get one, or will you wait and hope all those early adopters will bring Apple enough cash that they can announce a better, faster, cheaper version next year?

Filed under Technology

Great Moments in Nerdery: Falling in love at the Apple Store

Was it nerdy enough to write a song about falling in love at the Apple Store? Hell no. The lyrics had to include repeated mentions of Apple hardware and software (for instance: “You got my heart spinning right round like a click wheel”). And the best part? Filming the video at an actual Apple store.