Tag Archives: Apple

The inside scoop on ‘Think Different’

If you have a little time (and tolerance for clunky writing) go read Forbes’ The real story behind Apple’s ‘Think Different campaign. The piece is written by Rob Siltanen who was the creative director & managing partner at TBWA/Chiat/Day. He not only pitched ‘Think Different,” but also wrote the rough draft of the script that became the iconic commercial.

“When the ‘Think Different’ campaign launched, Apple immediately felt the boost despite having no significant new products. Within 12 months, Apple’s stock price tripled.”

Wednesday Links: Because it’s a holiday week

• Hey! Don’t forget to sign up for next week’s free Facebook webinar.
• The Morning News’ Home for the holiday tech support will either make you laugh or cry or remind you of that time you shouted “you’re clicking wrong” at your sister while providing phone tech support.
• The Muppabet.
• Amazon has a nice Q&A with Neil Gaiman.
• Anil Dash: Facebook attacks the open web, becomes a badware site.
• What Ron Johnson learned from building the Apple Store. Basically, if you build it they will come. Eventually.
• From the EFF: Free speech is only as strong as its weakest link. Also, Battle for Internet freedom pits Hollywood against Silicon Valley.
• 10 internet memes that became commercials.

Friday Links: The pros & cons of the Internet circa 1996

• If you’re looking to waste a large chunk of time, go on over to Supercut.org and get clicking. There’s a lot of good ones, but I really liked this the one featuring all the Holy. . . by Robin from the 60s Batman series. “Holy one-track bat computer mind!”
• Also, you should read The Video Remix ‘Supercut’ Comes of Age over on Wired.
• Apple’s 1983 holiday catalog.
• The pros and cons of the Internet (circa 1996).
• 60 years of Chevrolet speedometer design is much cooler to look at than it sounds.
• The 8 worst fonts in the world (and Comic Sans isn’t one of them).
• This was all over the Internet this week, and rightfully so. If you haven’t read novelist Mona Simpson’s A Sister’s Eulogy for Steve Jobs, you should. It’s beautiful.
• We’re pretty honored to be included in the Best HTML5 gallery.
• 10 nifty Google Easter eggs, for those of you who loved do a barrel roll.

Friday Links: Popular video games turned into horror movies

• Check out Line 25′s Sites of the Week. We heartily approve.
• Popular video games transformed into short horror films.
• The Apple-fication of everything, about design standards and a beautiful thermostat. And if you’re still in the mood for some Apple design talk, take a look at Apple’s aesthetic dichotomy (which has a really good point).
• Google kills its other plus, and how to get it back.
• Settlers of Catan, the novel coming to a bookstore near you.
• Pictures from Hallomeme. Some of it’s pretty funny.
• Richard Stallman’s tour rider.
• Beer at work: A case for drinking on the job.
• Forrester urges IT to support the Mac.

Remembering Steve

Apple is sharing some of the more than one million memories, condolences and thoughts emailed to rememberingsteve@apple.com. It’s a sweet and moving tribute to the Apple founder.

Friday Links: Old Navy’s grammar gaffe & the best comics of all time

• Steve Jobs resigned from Apple earlier this week, this tribute is the best, seriously go look at the pictures. Also 11 unusual ways Jobs made Apple the world’s most-admired tech company.
• The East Coast is currently freaking right out about Hurricane Irene. To partake in a little of their excitement, read How a hurricane gets named.
• The 115 best comics of all time.
• Old Navy hates apostrophes.
• The Social Media Intern.
• Web surfing helps at work. Duh.

Finally, I missed this last week after we were named Best Place to Work. Take a look at around 1:45.

2011 Best Places to Work in Minneapolis-St. Paul: MyFoxTWINCITIES.com

Mac fanboy/girl or not, the story of the fake Apple store is funny

Sure, sure, I the big news about Apple today is about OS X Lion. You can skip right on over to Ars Technica for a ridiculously exhaustive and (incredibly long) review of the new OS. Or maybe it’s the minor hubbub about MacBooks being discontinued. While not the biggest Apple new today, the story about the fake Apple store in China is definitely the best. The sham is pretty good and the pictures are astounding.

Friday Links: Video game cakes, the moon & Matt Groening

• The definitive collection of video game cakes.
• Go look at Dear Photograph, it’s a very cool photoblog.
• One year of the moon in 2.5 minutes, a mesmerizing animation.
• Matt Groening’s 1989 Apple Brochure.
• 10 myths about introverts.
• Welcome to the Periodic Table of Elements, 114 and 116 (unofficially called ununquadium and ununhexium).
• If historical figures endorsed modern products.
• Facebook loses 6 million users.

Interactive Primer: The iOS5 game changers

Our lead mobile developer, unabashed Apple fanboy, and early adopter of all things iOS, Jon Rex went to Apple’s latest unveiling and came away from the Worldwide Developers Conference with more than what was publicly revealed in the keynote. Will he tell all at our next Interactive Primer webinar? No. He wants to be invited back to WWDC.

However, we want to cordially invite you to hear his take on what game-changers are coming to your world with iOS5. RSVP for our two free webinars, Tuesday, June 14 at 10:15 a.m. and Thursday, June 16 at 3:15 p.m.

Rex is stoked to work and play with iOS5 – what with the Twitter integration and the enhanced notifications; the geo-fence driven reminders and the PC-free synching; Lion and iMessage and iTunes Match – oh my. And don’t even get him started on iCloud. Actually, do. But you could ask him to recite all 250 new features for Lion, or to go off on the simultaneous auto-synching of music and photos and everything to iPhones, MacBooks, and iPads. . . it’s almost too much, but we’ll fit it neatly into a 45-minute webinar, twice even, on June 14 and 16. RSVP today!

Lions, iClouds, and new notifications, Oh My!

Did you miss the Keynote from WWDC 2011? Don’t worry, you can watch it on Apple’s website If you just want to get to the good stuff without all the hand-clapping and hooha, Engadet has all the details on iOS 5 including: new notifications, the volume up button now works as a camera shutter button, and cable-less synching and Gizmodo has the lowdown on what’s new in OSX Lion including: Airdrop (which is already dubbed the ‘dropbox killer’), Mission Control, and Launchpad (which has absolutely nothing to do with Launchpad McQuack).

This whole iCloud business looks pretty slick though I had my fingers-crossed for a new iTunes. What are you looking forward to? Or did this keynote just put you to sleep?