- How your privacy will be invaded in 2012.
- Do you want to see a picture featuring 340 Nintendo characters? Of course you do.
- Recommended resolutions for advertising types, but probably good idea for all office types.
- Gamification sucks.
- 14 of the year’s best ideas in interface design.
- Brand New has the the worst and the best identities of 2011.
- Reddit’s Top 20 popular pics of 2011.
- Short order designer notepads are kind of awesome.
- The 8 Worst print ads of 2011. Warning: You will be offended.
- 40 most shared articles on Facebook in 2011.
Tag Archives: Advertising & Marketing
- Today’s the last day to Give Toys for Tots and remember the Bucklin Boys.
- Google Zeitgeist 2011 (aka The Year of Rebecca Black).
- 10 documentaries tailor-made for nerds.
- What A List Apart readers learned about the web in 2011.
- You know you want it, StarWars Nutcracker.
- Gifts for your Design Snob Best Friend.
- The messy art of UX sketching.
- Anatomy of an advertising emergency.
- An open letter to writers of open letters.
- The woman behind the iconic “Let’s get Mikey” ad for Life cereal has died. So has the co-creator of Captain America. Also, Christopher Hitchens.
- Okay, now that you’re sufficiently bummed out, here’s a penguin fetching a newspaper.
- Hey! Don’t forget to sign up for next week’s free Facebook webinar.
- The Morning News’ Home for the holiday tech support will either make you laugh or cry or remind you of that time you shouted “you’re clicking wrong” at your sister while providing phone tech support.
- The Muppabet.
- Amazon has a nice Q&A with Neil Gaiman.
- Anil Dash: Facebook attacks the open web, becomes a badware site.
- What Ron Johnson learned from building the Apple Store. Basically, if you build it they will come. Eventually.
- From the EFF: Free speech is only as strong as its weakest link. Also, Battle for Internet freedom pits Hollywood against Silicon Valley.
- 10 internet memes that became commercials.
- Do you make websites? Have you taken ALA’s 2011 survey for people who make websites? You should!
- The future of online advertising.
- How a geek cracked the Jeopardy! code
- Spock tree topper.
- Clever commercials are often bad for business.
- 11 sounds kids have probably never heard, unless of course they read that article or watched any old-timey tv, or, well, it’s still amusing.
- DesigNerd trivia game.
- Wipe t-shirt perfect for glasses-wearing nerds.
- Malcolm Gladwell reviews the Steve Jobs biography, calls him the consummate tweaker.
- On Amazon’s Ominvoracious blog they talk to Settlers of Catan creator on how the game is becoming an novel.
- Three elements in the Periodic Table get their names.
- Google+’s Real Name Policy: Identity vs. Anonymity.
- Take a quick look at The Zen of Steve Jobs, a graphic novel.
- How infographics guru Nicholas Felton inspired Facebook’s Timeline.
- The 6 most ridiculous superhero weaknesses.
- Past and future famous logos. This one gave me a chuckle.
- An anthropological analysis of unrealistic pop culture geeks.
- The evolution of the Ad exec.
- Social Media, multi-tasking, and the death of the billable hour.
- Senators worried job-seekers unfairly harmed by social media background checks.
- America’s 50 most influential designers.
- The internet: 1996 vs 2011.
- How to celebrate the nerdy passage of time.
- This article on how an advertising ban won’t end brand bullying reminds me of that scene in Little Women when Amy brings limes to school and has to throw them out. Which might seem weird, but my point is that kids deem certain things “must haves” and bully regardless of advertising.
- Video game in a box.
- How Whole Foods primes you to shop. Just remember this: Everything is about getting you spend money.
- Woman punked by Toyota ad campaign sues for millions.
- The colors of good vs. evil.
- SAT reading scores at lowest level ever recorded.
- World’s funniest analogies.
People’s opinons on Google and the goodness or evilness of the tech monolith seem to be as deeply ingrained and as passionately espoused as views on religion, politics, or which flavor of M&M is the best (pretzel, of course). A long time ago, I accepted the fact that I divvied my e-soul into three parts and gave those parts to Apple, Amazon, and Google. I’m okay with that.
Even so, reading Google doesn’t get people, it sells them was kind of unsettling and a little thrilling (like reading 1984). The GigaOm post covers a talk Don Norman, the author of The Design of Everyday Things gave at a conference last week where he discussed Google quite a bit, including this piece about the controversy surrounding the use of real names on Google+:
“Real names, they say, turn out to be the names on your driver’s license and your passport and your credit cards so that they can track you. Are you happy to be a product?”
While I don’t agree with everything Norman has to say, it’s thought-provoking and it’s good to have your thoughts provoked every once in awhile. It keeps you sharp, and as marketing grows ever more individualized one has to be sharp.
- In case you missed it earlier this week, the ad agency bloodline.
- The Cosby Sweater project. More awesome than the law should allow.
- From Forbes: The 7 Biggest Mistakes Clients Make When Choosing an Agency.
- Oglivy Brazil did personalized business cards for kids. It’s a pretty cool project.
- Five stages of grief for StarWars fans.
- Dear recent graduates: How you start an email reveals a lot more about your intentions than you know. What Your Salute Says About You.
- In the NY Times: Study Sees Way to Win Spam Fight.
- Cars 2 trailer done in LEGO.
- Make an X-Wing Fighter from office supplies.
- Man tracks stolen laptop from thousands of miles away. It might seem a little tl;dr, but it’s just a bunch of tweets and it’s intriguing.
- Facebook hires PR firm to smear Google.
- The NY Times issues nerdiest correction ever. Don’t mess with J.R.R. Tolkien fans.
- Facebook icons. They need to institute the rock this one pronto.
- 6 ad campaigns that prove humanity is doomed. I’m so glad I’m not the only one who hates that Toyota kid (no matter how cute he is.
- Breaking Bin Laden: Visualizing the power of a single tweet.
- Two great web comics: Born like an artist and Hobbes and Bacon.
- Top 10 earners in advertising.
- Weird but true Transformers.
Our ears were burning while reading “The Role of the Creative Technologist” by Scott Prindle at Crispin Porter + Bogusky – and really burning when we got to lines like: “It makes sense to integrate those who live and breath software and utility – creative technologists (programmers) – into your creative and strategic process.”
Yeah, yeah, we probably think this song is about us, or at least written in the key of Nerdery. Shshsh, let’s listen in: “The creative technologist introduces emerging technologies into the creative concepting process.” Prindle asserts that because creative technologists “think in code … and in left-brained, logical, rule-based constructs” that therefore, “the creative technologist manages complexity” and can use a growing development toolkit to tinker constructively in an expanding digital universe, backed by “an in-depth understanding of core computer science and IT principles.”
If you’re a marketer so busy you can read only one slide, skip on down to #85 for a whole-lotta truthiness on getting the most out of nerds (OK, creative technologists). Truth marches on in the next slide as programmers get marching orders on how to contribute to the ad world.
It’s a good kind of burn (this sensation in our ears) because it’s true: “Technology will continue to bring about disruptive change in our business. The creative technologist will play a lead role in creating ideas that carry across the rapidly expanding digital ecosystem.”