Design Science: User Experience & Content Strategy – So Happy Together
The idea for this episode of Design Science was born from this conversation between Principal UX Designer Zack Naylor and Content Strategist Meghan Casey:
Meghan: Well you know, Zack, the user experience doesn’t really matter if our clients aren’t even creating or curating content people want or need.
Zack: That may be true, Meghan, but without a superior user experience, people won’t be able to read or do anything with the content.
Meghan: Yeah, Zack, I know. That’s why I’m saying that the content has to be stellar so that the user experience has something to shine the light on.
Zack: Meghan, WE ARE VIOLENTLY AGREEING.
Get the “what came first”and “who owns what” conversations out of the way and discover that the overlap between content strategy and user experience is a good thing. We’ll discuss how we’ve started to build content strategy into our user experience practice and how its making a huge difference for our team and our clients.

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Everybody. It’s happening. The world of technology is becoming more user-centered, and we at The Nerdery do our part to enable that transformation whenever we can. For us, this means every UX project that comes through the door starts with some element of user research. To design the right thing, we need to learn about the actual people whose lives will be impacted by what we’re designing. Clear cut.
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