Meghan: Well you know, Zack, the user experience doesn’t really matter if our clients aren’t even creating or curating content people want or need.
Zack: That may be true, Meghan, but without a superior user experience, people won’t be able to read or do anything with the content.
Meghan: Yeah, Zack, I know. That’s why I’m saying that the content has to be stellar so that the user experience has something to shine the light on.
Zack: Meghan, WE ARE VIOLENTLY AGREEING.
Get the “what came first”and “who owns what” conversations out of the way and discover that the overlap between content strategy and user experience is a good thing. We’ll discuss how we’ve started to build content strategy into our user experience practice and how its making a huge difference for our team and our clients.