Everybody. It’s happening. The world of technology is becoming more user-centered, and we at The Nerdery do our part to enable that transformation whenever we can. For us, this means every UX project that comes through the door starts with some element of user research. To design the right thing, we need to learn about the actual people whose lives will be impacted by what we’re designing. Clear cut.
This simple, quixotic idea serves as the basis for much of what we do as UX Designers, and it quickly becomes rife with complication when applied in the wild of actual projects. These complications come in many flavors but ultimately relate to one or more of these themes: