People’s opinons on Google and the goodness or evilness of the tech monolith seem to be as deeply ingrained and as passionately espoused as views on religion, politics, or which flavor of M&M is the best (pretzel, of course). A long time ago, I accepted the fact that I divvied my e-soul into three parts and gave those parts to Apple, Amazon, and Google. I’m okay with that.
Even so, reading Google doesn’t get people, it sells them was kind of unsettling and a little thrilling (like reading 1984). The GigaOm post covers a talk Don Norman, the author of The Design of Everyday Things gave at a conference last week where he discussed Google quite a bit, including this piece about the controversy surrounding the use of real names on Google+:
“Real names, they say, turn out to be the names on your driver’s license and your passport and your credit cards so that they can track you. Are you happy to be a product?”
While I don’t agree with everything Norman has to say, it’s thought-provoking and it’s good to have your thoughts provoked every once in awhile. It keeps you sharp, and as marketing grows ever more individualized one has to be sharp.