At The Nerdery, we are technology agnostic, meaning that we do not advocate for a particular platform or technology. Instead, we begin by researching and defining user goals and business goals and then determine the platform or technology solution. If the goals are to track user performance or change behaviors, consider using games as a vehicle for change.
Some may ask, “Don’t games just waste time? How do games actually help with my business objectives?” Consider the engagement users experience with challenges, achieving goals, advancing to higher levels, and learning new skills. These are all desirable objectives for business.
Gallup reported that 70% of workers are not engaged in their jobs, which costs businesses billions of dollars every year, so finding new ways to engage people is even more important than ever. Read more