The End of .Com Hegemony

Over at The New Republic they’re taking a look at ICANN’s upcoming release of more than 1000 top-level domains. It’s a pretty good primer in how domain registration works and explains how those who own a top-level domain can make a lot of money. For instance:

“Other countries that lucked into monetizable names: Montenegro and Colombia. Montenegro received the country code .me soon after becoming independent in 2006, and quickly realized the nature of its windfall: An extension that could be marketed as a way to brand your personality online. Over five years, they’ve reached 650,000 registrations and generated 13.2 million euros in profit for Montenegro.”

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