Intro to User Research – A Nerdery Interactive Primer

User Experience (UX) design cannot be accomplished without proper context and empathy for those who’ll interact with an app or website. Our next webinar is about how our UX team applies user research as part of our scientific approach to develop better interactive experiences tailored specifically for their intended audiences.

Nerdery UX gurus Zack N and Mike J will discuss how knowledge is power when it comes to understanding user needs, goals motivations and frustrations. We’ll cover:

research methods: contextual inquiry/contextual observation; usability testing; surveys; card sorting; stakeholder/user interviews; site-search and web analytics
where user research fits into the interactive design process (hint: beginning; during; after; ongoing…)
the difference between user research and marketing research (other than we don’t do the latter)
science!

RSVP for free webinars on Tuesday, October 18 at 10:15 am Central and Thursday, October 20 at 3:15 pm Central.

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4 Responses to “Intro to User Research – A Nerdery Interactive Primer”

usability testing on October 13th, 2011

First iPhone App for the Development of Nerdery. 2. … race to produce a prototype or user testing valuable. …. I recently sat in the seminar on the First Agency Nerdery iPhone and found it to be an excellent introduction to the process. … See more from PDF documents Nerdery Interactive Labs. …
Anonymous on October 25th, 2011

oh shoot, I missed this. Is there a recap of any kind available?
Anonymous on October 26th, 2011

The video and deck are posted at http://blog.nerdery.com/2011/10/intro-to-user-research-recap/.
Anonymous on October 27th, 2011

Thank you!!!