Are you brandwashed?

Did you listen to All Things Considered on NPR this weekend? No. That’s okay, you can listen to it now, and you totally should. Why? Because this weekend they talked with Martin Lindstrom the author of Brandwashed: Trick Companies Use to Manipulate Our Minds and Persuade Us to Buy. Don’t worry, if you’re not so much of a listener you can read a write up of the interview. Here’s some fun facts from the post/radio show:

• The average American 3-year-old can recognize 100 brands
• You and I are talking about brands 25 percent of our entire time
• When grocery shopping try to avoid a cart. They’ve made carts bigger which makes people spend 40% more than they usually would