Biggest (and funniest) marketing blunders of 2010
Sure, yesterday I said year-end top 10 lists were kind of passe and boring. So let’s consider this a double-dip of delicious schadenfreude, because you have to read the The 10 Biggest Marketing Blunders of 2010. You can skip the obvious ones (BP & Tony Hayward and the campaign of Christine O’Donnell) and jump right to the best ones — #5 & #6. Number 5 is awarded to Montblanc the pen makers who decided to honor Gandhi with a $24,000 pen. And Number 6 goes to Drake University who decided this campaign would have students flocking to their school. Ha!

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CollateralDamage on January 6th, 2011
Thanks!