Redesigning banana packaging

I can’t tell if the design a sticker campaign> for Chiquita bananas, as reported by the The New York Times, is awesome or a sign of the apocalypse.

Whenever I see words like this in quotes, which in newspapers means someone actually said those words, I get a little scared:

“Ciafardini says Chiquita is particularly interested in communicating to the under-25 crowd that the company offers the “convenient healthy snacking platforms that people are looking for these days.”

Healthy snacking platforms? Sounds kind of like a cracker to me. But anyway, the story is pretty interesting tale of branding and packaging, when your product is a banana.