How listening to fans helped LEGO turn their business around

As you know, we have a penchant for the LEGO here, which is why, of course, we couldn’t pass by this video.

Here you can watch Jake McKee, who was the Global Community Relations Specialist at LEGO, talk about the fans’ role in the company’s brand. And if you like, you can head on over to Smart Blog on Social Media where they have some very nice bullet points that can be culled from this video.