Friday Links: free iPhone 4 cases & stereotyping people by their favorite websites

• The big Apple press conference? Free iPhone 4 cases for everyone!
• In case you missed it: Improv Everywhere’s StarWars subway.
• 6 ways Sci-Fi lied.
• Hacking the Price is Right.
• What Makes a Good Creative Director?
• I’m a softy, but this letter to Patrick Stewart from the parent of a Star Trek fan made my eyes well up with tears.
• 10 technological advances marketers can’t live without.
• Stereotyping people by their favorite websites.
• The 9 Stupidest Superhero Identities.
• Origins of the world’s most important typefaces.