Agency Primer Notes: 1 Up, Gaming & Advertising

If you missed last week’s Agency Primer about gaming & advertising, there’s no need to worry you get an extra life right here. We’ve got video and the slide deck from our one-hour conversation with SnowOwl Studio, a game design company on the topic of gaming as advertising. Some of the things covered in the presentation include:

• 10 reasons gaming is good advertising
• Who’s playing: an overview of modern gamer demographics
• A survey of gaming platforms and their relative development costs

Agency Primer: Gaming and Advertising from The Nerdery on Vimeo.