Friday Links: Would you ever let your widows and orphans hang?

• Your must read, if you haven’t gotten to it yet this week: Interview with anonymous Facebook employee.
• If you can stomach one more decade retrospective, take a look at The Most Relevant Identity Work of the Decade from Brand New. It’s a quick, interesting read.
• Let ‘em hang: Orphans and widows, widows and orphans.
• Have you taken Pentagram’s What Type Are You test yet? The password is: character. I’m Cooper Black Italic. What are you?
• Guerrilla Marketing’s Newest Revolution: The traditional street-level ‘gotcha’ has been reinterpreted — and made more effective — through a digital lens
• Toy Lamp: 48% awesomer than you’d think.
• Why marketers must go mobile.

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