Interview with designer of PBS, Xerox & Mobil logos

Over at LogoDesignLove today is a fascinating interview with designer Tom Geismar, who is the man behind those iconic logos for Xerox, National Geographic, PBS, and a bunch more.

In the interview they touch on everything from sketching vs. working on a computer; design influences; selling ideas to clients; and how you choose clients. Consider this your must read for the day.

Logos are funny things. At first they are just designs on paper. Eventually they come to embody all the qualities of the organization they represent, and most people cannot separate the “design” from their full range of opinions about the organization. The hard task the designer faces is trying to help the client see how the logo might eventually be perceived, how it will work for them, not just whether they “like it.”

Related posts:

1. Friday Links: When logos wrong and the color of 2010 Phail-adelphia, when logos go wrong. Pantone names Turquoise the...
2. Friday Links: A brief history of the computer Photo essay: A Brief History of the Computer. Periodic...
3. Kottke’s best links of 2008 I read somewhere (that I cannot find now so maybe...
4. Friday Links: More iPhone 4 drama, social media crack, and some stuff about typewriters Meet Brian J. Hogan, the dude who stole the...
5. Friday Links: Web ads on the rise, Facebook’s privacy nightmare, and a history of the blink tag Web ad market shows signs of life. Related: Internet...