The eternal battle between art & commerce
Over at Slate today they have an excellent write up of the new Levi’s commercials created by Wieden + Kennedy. The commercials feature the poetry of Walt Whitman, and probably want to send a lot of lit-snobs running into their candle-lit rooms to write about their feelings. But not this one. These commercials are awesome, and Seth Stevenson, author of the Slate piece, succinctly sums up the internal struggle most ad people face:
Among those who work in advertising, there is an eternal battle between the desire to make art and the imperative to serve commerce. This 60-second film is, to me, a small artistic gem. Right up until that Levi’s logo at the end.
While the author is specifically talking about the “America” commercial, I like the “O Pioneers!” one better.
