Power to the People: UM’s Wave 4 Study on Global Social Media Use
Universal McCann’s Wave 4 research on global social media use is an eye-opening read for both social media users and the people who try to make money off of social media.
What I found most surprising is that while sharing photos, videos, and thoughts has not slacked off at all, the way people are sharing is changing. Where blogs, sharing sites like Flickr once dominated, people are now turning to social networks like Facebook to share.
Other surprising finds? With only 70% Internet penetration, the US falls behind the Nordics, Korea, Australia, Canada, and Japan. And, just because numbers like this are fascinating, of the 96 million active Internet users,
- 63.7 million are blog readers
- 31.9 million are bloggers
- 57.8 million actively manage a social network profile
- 79.9 million are video watchers
You can take a look at the slides below, or download a pdf of the study.
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