Take Me Fishing.org wins Bronze Anvil Award
We’re pleased as punch to tell you Take Me Fishing.org received a 2009 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program.
That’s a mouthful, ain’t it?
Take Me Fishing.org was a website we built with Colle+McVoy for the Recreational Boating and Fishing Foundation.
We raided the tackle box to create a social media mash-up of apps already attracting an online audience – including YouTube, Google Maps, RSS feeds, and blogs – to give visitors a familiar experience and build community through a sort of Facebook for fishers. Users share the secrets of favorite fishing spots by uploading locations to Hot Spots, a Google Maps app.
Countless graphics and layouts designed by Colle+McVoy were created for more than 2,500 pages of content, backed by a database of more than 12,000 boating and fishing locations across the U.S., a comprehensive “Fishopedia” resource of fishing–related information.
Learn more and listen to the nerds talk about how we helped Colle+McVoy build this award-winning site.
