Think Ink: Color Unleashed; an iPhone app created with And Partners
And Partners, a brand experience company in New York, had a cool idea for their client, Neenah Paper, Inc. They conceived and designed an iPhone app that lets users peruse color combinations to create palettes, shades and hues of their choice – and order paper samples.
When asked what he thought was cool about this project, The Nerdery’s Mike Woods got right to the point: “It’s a frickin’ iPhone app,” said the software development manager. “No, seriously, this app was amazing. We built some custom UI components, and built interface gateways to process orders and authenticate users. We also did some complex color calculations and other nerdery.”
Think Ink, a free iPhone application, helps users find colors using the Dewey Color System, the world’s only validated, color-based personality testing instrument. It scientifically predicts the recognized major psychometric personality factors without language – it’s practical application being a reliably quick reference tool for the correlated brand attributes of colors.
“During the creative process, the paper is often a decision that is left until the end,” said Woods. “This application was made to help a designer pick some simple coordinating colors for a given color and then offer recommended paper for the product to be printed on.”
“And Partners was a great partner. They provided very detailed wireframes and workflow documents,” added Woods. “These made it very easy to communicate about features and organize the project development. And Partners was always willing to listen to our UI and iPhone Human Interface Guidelines feedback. It’s great to work with a partner that can give you amazing designs and is willing to collaborate with you during development.”
“It’s likewise great working with a team of dedicated, competent, professional developers and project managers who are constantly striving to make the best possible application. Michelle, Jon, Minh and Blago are all amazing people to work with.”
Color me impressed.
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