Archive for June 1st, 2009

iPhone Users Never Forget

ReadWriteWeb has some interesting analysis on a report from eMarketer about ad recall rates for iPhones versus other mobile devices and other platforms in general. Impressively, their data shows that 59% of iPhone users recall ads they’d seen on their devices.

I’m a Twitterific user on my iPhone and while I seemingly only ever find time to check out my feed on my drives to and from work, I do admit that the Deck ads that they show do get my attention (at times probably more than the surrounding traffic).  It might be the placement amongst other bite-sized info, or it may be the relatively small screensize of the device and their resulting prominence but it works on me and evidentaly on 59% of you all too.

BooneOakley hacks YouTube

There’s a lot of good things about working around The Nerdery (free crack/energy drinks, four-legged vacuum cleaners, rad people, etc.), but my new favorite perk is learning about the population that lives in
agency world ecosystem.

From my naive vantage point, agencies fit into one of two silos: those that take themselves way too seriously, or those that have a goofy amount of fun with their job and push the interactive agency space into cool places. Guess which one I like working with?

Enter: BooneOakley.

On the scene since 2000, these guys just launched a YouTube site. No, I’m not saying that like “they’re on The Facebook.” They literally launched a YouTube site, powered by YouTube, and getting ALL traffic
redirected from http://www.booneoakley.com.

Here’s the real fun. It’s functional. Fully. Functional. Leveraging embeddable annotations, you can fully navigate through different parts of the site. And you should, especially the bios with the pooping dog.

These guys get it, have fun with their work, are pushing it ahead, and hopefully will return my phone calls. If there’s one thing nerds like, it’s partnering with agencies that get it, have fun, and do innovative
work.

Dig it? Get up in their tweets, or leave them a YouTube message.

Matt Albiniak is a Sr. Account Nerd at Nerdery Interactive Labs. Learn more about him on the Periodic Table of Nerdery.