Rethinking non-profit Web strategy

Advergirl asks non-profits to rethink Web strategy to make giving easier. She says that in these economic conditions organizations should look at people who give small donations as impulse buyers and remove as many barriers to donation as possible.

It’s a timely piece for use at The Nerdery considering that the Overnight Web Challenge is right around the corner. In fact this is the last week for MN Non-profits to sign up, the deadline is Friday, January 9th.