An inspiring story about the power of digital communities

If you spend any time at all reading about social media you know that a majority of it is all about marketing, advertising, branding, building buzz or influence, getting more followers, who to follow, who not to follow, and what not.

It can get a little numbing. While I am sure a lot of the information is perfectly valid and effective, it gets a little redundant. However, today there is a story floating around the Web about the power of communities and how to use social media to rally people.

You see, last night David Armano wrote about his friend Daniela, who after years of abuse left her husband and is now a single, homeless mother of three children. Armano wrote how he and his wife were helping as much as they could and asked his readers and followers to chip in a few bucks if they could spare it.

Using only his blog and Twitter, Armano managed to raise over $12,000 in under 24 hours for this distressed family. It’s an amazing story of how communities come together to help when one of them is in need, and it’s a powerful story about the community you can cultivate in the digital world when you are honest and genuine.

You can read more insights about the Armano story at:
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Or you can watch how the story started and continues to grow on Twitter.