Wednesday Links: It’s kind of like Friday but not really

• Adrian Ho from Zeus Jones, has a great piece in Ad Age advising people to beware the social media siren call.
• Speaking of Zeus Jones, they’re giving away a killer font called Hand of God. Font lovers rejoice!
• If you only read one link on this list, read Seth Godin’s piece on viral marketing.
• Web Advertisers Gain the Upper Hand on Formats
• Track Santa (almost as much fun as tracking an anticipated package coming via UPS)
• Ad Ages annual swag watch is a lot of fun to read. Make sure you click through all six days.
• Mashable’s got the Top 10 free tools you can use to monitor your brand.
• The best and worst new logos of 2008.
• Harvard Business (which is, oddly enough, zooming up my favorite blogs chart) has 3 steps toward becoming a better leader.
• The Ad Downturn: Why Isn’t Digital Immune?
• A booknerd at my very core, I can never resist any kind of book list. Here’s 20 amazing and essential non-fiction books to enrich your library. The only one I’ve read is Elements of Style (yes, I read it so you can skip the bad grammar/punctuation jokes). I was disappointed that one of my favorite non-fiction books Our Band Could Be Your Life was not on the list.
• The XKCD 2008 Christmas Special