The question that all organizations face when building a new website is especially challenging to small businesses on a tight budget – “who can we trust to create our website?” And while a small business, nonprofit or startup may have limited resources, their users have real needs to address.
Outsourcing is a great option when you don’t have the technical skills required internally, though it’s hard to know which kind of outsourcing is right: offshore, freelance, an agency or even your friend’s tech-wiz nephew.
I’ve had to make these tough calls before myself when co-founding startups and have learned that the right answer depends on a combination of your knowledge-level and what you’re willing to risk.
Cheap Has Its Price
It’s easy for someone to promise you that with the budget or constraints you have, you can get exactly what you’re asking for. They want your money, and will say “yes” if that’s what it takes to get it. Then when you get your finished product, surprise! You don’t get what you want after all.